Know what to say when a buyer hesitates. Get AI to sound like you.
Three live classes on Zoom with Kelsey Bartley. Each one ends with something you can use on Monday: a framework and template for your own objection playbook, your own AI context file and voice profile, or a map of how your customers decide.
Thu, Nov 12
Objection Handling
6 to 8 PM ET
Know what "I need to think about it" really means, and what to say next.
Wed, Nov 18
How to Set Up AI
9 AM to 12:30 PM ET
Set AI up once so every draft knows your business and sounds like you.
Fri, Dec 4
Why You Keep Getting Ghosted
9 AM to 12:30 PM ET
They loved the proposal. Two weeks later, you're writing follow-up number three to someone who won't answer.
Best value
All three classes
Nov 12, Nov 18, Dec 4
Every class in one checkout, for $294 less than buying them one at a time.
Can't make the live workshop? Replay included. · Bringing your team? Save up to 20%
Who these are for
The sales classes · Nov 12 and Dec 4
For anyone whose income depends on someone else saying yes, whether or not "sales" is in your title: owners, consultants, agents, salespeople, and the leaders who coach them.
The AI class · Nov 18
For anyone figuring out where AI fits in their workday, whatever the role. If you've tried ChatGPT or Claude and spent more time fixing the output than it saved, this class is the fix. No prior AI experience needed.
Team rate
Bring your team and save up to 20% on every seat.
Teams of 3 or more get 10% to 20% off, on any class.
Class 1 · Nov 12
Objection Handling
How to Answer "It's Too Expensive," "Bad Timing," and "I Need to Think About It"
Thursday, November 12 · 6:00 to 8:00 PM ET · $397 · Replay included
You know the moment: the call went well, they nodded, asked good questions, and seemed ready. Then: "This looks great. I just need to think about it."
That moment is rarely a no. Usually the buyer doesn't feel fully understood yet, senses pressure, can't picture what happens next, or doesn't have a clear understanding of your value proposition. "Too expensive" and "bad timing" are the polite versions of this. If you only answer the stated reason, you end up debating price, but, if you answer what's underneath it, the conversation keeps moving.
This class is about that moment in the conversation, and exactly what to say next.
Pause for two seconds
does more than a better rebuttal
Hear what's underneath
understood · pressure · next step · value
Answer the real concern
three steps · emotion to logic
Lay out both paths
a clear decision, either way
Before this class
- "I need to think about it" sounds like a door closing
- You answer a price objection by defending the price, or by dropping it
- Every sales conversation has a moment you brace for
After this class
- You know what's usually behind it, and what to ask next
- You answer the real concern, so the conversation stays on value
- You walk in with a plan for the pushback, in words that sound like you
In two hours, you'll learn to:
- 01
Hear what's underneath an objection: what "too expensive," "bad timing," and "let me think about it" usually mean, and how to tell which one you're hearing
- 02
Answer with a calm three-step response that moves a buyer from emotion to logic without confrontation
- 03
Turn "let me think about it" into a decision, made either way, by laying out both paths clearly
- 04
Hold a two-second pause and let it do what a better rebuttal can't
You'll leave with:
- A framework for building your own objection playbook, organized around the objections you hear most
- A template for drafting each response in your own words, so your answers sound like you instead of a script
- A clear read on what each objection usually means, and a three-step response ready for your next conversation
$397
- Date
- Thursday, November 12
- Time
- 6:00 to 8:00 PM ET
- Central
- 5 to 7 PM CT
Can't make the live workshop?
Replay included. Watch it through December 31, 2027.
Bringing your team? Save up to 20%
Or take all three for $1,297
Class 2 · Nov 18
How to Set Up AI for More Consistent, Usable Work
Wednesday, November 18 · 9:00 AM to 12:30 PM ET · $597 · Replay included
The complaint I hear most about AI is that it doesn't actually save time. Drafts come back sounding like AI, with generic phrasing and the tells people now spot in a sentence or two, so you rewrite them. And every new conversation starts from scratch, so you re-explain your business, re-paste the same instructions, and re-upload the same files. The work looks more polished, but it takes just as long to produce, sometimes longer.
Both problems have the same fix: a setup you build once and reuse. Give AI your business context and voice standards, turn your recurring tasks into instructions it can run again, and every job starts with AI already knowing your business and how you sound.
Before this class
- Every new chat starts from scratch: your business, your instructions, your files, again
- Drafts come back sounding like AI, so you rewrite them
- AI makes the work look polished without making it faster
After this class
- AI starts every job already knowing your business
- First drafts sound like you, so you edit instead of rewriting
- You have a setup you reuse every week, and know how to extend it on your own
You'll learn how to:
- 01
Give AI the business context it needs: your offers, clients, process, and standards, written so it stops guessing
- 02
Capture your voice so drafts sound like you on the first pass, not the fifth
- 03
Recognize and remove the patterns that make writing read as AI-generated
- 04
Turn recurring tasks into reusable instructions so you stop re-explaining the same work every time
- 05
Keep sensitive or incorrect information out, and check AI's work before anyone else sees it
You'll leave with:
- A repeatable method you can apply to any recurring task in your business, not just the one you practice on
- First versions of your own context file and voice profile, built during the session with guidance, ready to use the next day and refine as you go
- The complete template set for each piece, so you can extend the system on your own after the class
No prior AI experience needed. If you can write an email, you can learn these skills. A paid Claude or ChatGPT account is recommended, but every exercise works on a free plan.
$597
- Date
- Wednesday, November 18
- Time
- 9:00 AM to 12:30 PM ET
- Central
- 8 to 11:30 AM CT
Can't make the live workshop?
Replay included. Watch it through December 31, 2027.
Bringing your team? Save up to 20%
Or take all three for $1,297
Class 3 · Dec 4
Why You Keep Getting Ghosted by Prospects
What Buyers Need Before They Say Yes
Friday, December 4 · 9:00 AM to 12:30 PM ET · $597 · Replay included
You sent the proposal. They said it looked great. Then nothing. You follow up once, then twice, and start wondering whether a third email makes you look desperate.
Silence is rarely a no. The buyer needed something at one stage of their decision that your sales process never gave them, and going quiet was easier than saying so.
Objection Handling covers what to say when a buyer pushes back. This half-day covers the prospects who never say anything at all: what buyers need at each stage before they can commit, where your deals are stalling, and what to change so fewer of them disappear.
12 days later
30 days later
Delivered
Silence is rarely a no
Before this class
- A prospect goes quiet and you can't tell why
- You send another "just checking in" and hope
- Silence feels personal, and your pipeline feels like guesswork
After this class
- You know what a buyer needs at each stage before they can say yes
- You can see where your deals stall, and what was missing there
- You have specific changes to make, so fewer prospects disappear
You'll learn to:
- 01
Give buyers the four things they need to feel before saying yes: safety, simplicity, proof, and control
- 02
Talk about your offer the way people actually decide: emotion first, logic second
- 03
Spot the stage where your deals stall, using the three stages every customer moves through
- 04
Build trust faster instead of waiting for it to build on its own
You'll leave with:
- A map of how your customers decide, started in the session
- The specific points where your deals stall, and what each one is missing
- A short list of changes to try in your next sales conversations
$597
- Date
- Friday, December 4
- Time
- 9:00 AM to 12:30 PM ET
- Central
- 8 to 11:30 AM CT
Can't make the live workshop?
Replay included. Watch it through December 31, 2027.
Bringing your team? Save up to 20%
Or take all three for $1,297
Pick your seat
Live on Zoom, 30 seats per class. Take one class, or take all three and save $294.
Thu, Nov 12
Objection Handling
6 to 8 PM ET
5 to 7 PM CT
Replay included
$397
RegisterWed, Nov 18
How to Set Up AI
9 AM to 12:30 PM ET
8 to 11:30 AM CT
Replay included
$597
RegisterFri, Dec 4
Why You Keep Getting Ghosted
9 AM to 12:30 PM ET
8 to 11:30 AM CT
Replay included
$597
RegisterBest value
All three classes
Nov 12, Nov 18, Dec 4
Every class, one checkout
Replay included for all three
$1,297
Get all three$1,591Save $294
Every ticket includes the class replay, available through December 31, 2027. Full refund up to one day before class. Have a code? Enter it at checkout.
Bring your team
These classes work better when the whole team hears the same thing. When one person learns what “too expensive” usually means and everyone else keeps arguing price, the playbook stops at one desk.
Send me the class and the number of seats, and I’ll set up your team order.
Team rate
- 3 to 5 people
- 10% off each seat
- 6 to 9 people
- 15% off each seat
- 10 or more
- 20% off each seat
Applies to any class. Doesn’t combine with discount codes.
Your instructor
Taught by Kelsey Bartley, who works at the intersection of sales and human behavior. She has 15 years of selling experience, from everyday consumer sales to high-stakes deals in tightly regulated fields, and builds AI systems into professional-services operations.
Her classes are built for the next workday. You work on your own business during the session, with your own offers, objections, and customers, and leave with something you can put to use on Monday. No feature tours, no filler.
- 15 years in sales, from everyday consumer sales to high-stakes deals in tightly regulated fields
- 10+ years in operations and finance
- Creator of the Selling & Influence and AI in Practice training programs
- State-certified continuing-education instructor who teaches AI to professional audiences
- A formal academic foundation in human behavior, the reason her sales teaching starts with how people decide
Common questions
Can't make the live workshop?
Replay included. Every ticket includes the class replay, available through December 31, 2027. So a time zone or a calendar conflict doesn't have to cost you the class.
Do I need sales or AI experience?
No. The sales classes start from the conversations you're already having. For the AI class, a paid Claude or ChatGPT account is recommended, but every exercise works on a free plan.
What if my plans change?
Refunds are available up to one day before class. Email kelsey@kelseybartley.com.
Can I bring my team?
Yes, and teams of 3 or more save 10% to 20% on every seat. Email kelsey@kelseybartley.com with the class and the number of seats.
Can I earn by sharing these?
Yes. Referral partners earn a cut of every ticket that comes through their code. Email kelsey@kelseybartley.com to get set up.
What happens after I register?
Your confirmation email and ticket include your Zoom link, under Online Access. You'll also get a reminder the day before class.
How does the all-three pass work?
Within one business day of registering, you'll receive a separate confirmation for each of the three classes, each with its own Zoom link.
Save your seat
Live on Zoom, 30 seats per class, replay included.
Referral partners
Know people who should be in these classes?
Share them and earn a cut of every ticket that comes through your code.